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Gray is the colour that we see when we think of technology- and for good reason. GreyĬonformism, coolness, impartiality, timeless, steady, monotonous, conventional and formal. This is the colour most frequently used to market to women and girls for its feminine appeal. Pinkįemininity, youthfulness, innocence, love, tenderness, carefulness, thoughtfulness, optimism and calm. IKEA and McDonalds both use yellow to make the buyer feel happiness when seeing and thinking of their brand. Happiness, enthusiasm, cheerful, optimism and hope. At the same time, this colour makes a buyer feel confident. Orange is great for calls to action like subscribe, buy, or sell. Orangeįriendliness, energy, warmth, vibrant, friendly, inviting, excitement and spirituality. It’s especially effective for making the buyer feel that a product is luxurious or artistic. This colour is often the mark of creativity and imagination. Violet is used as a soothing colour in ecommerce. Luxury, elegance, sophistication, glamour, imagination, spirituality, fantasy, sensitivity, compassion, extravagance, power, richness and royalty. Green is the easiest colour for the eyes to process and it’s used to help calm a buyer. It’s perfect for ecommerce websites associated with nature and health Violet Green is the colour to use when you want to be relaxing. Growth, environment, ecology, nature, positivity, rejuvenation, affluence, optimism, relaxation and freshness.
Web page metallic color palette professional#
That’s why it’s the colour of choice for so many banks and professional services. BlueĬalm, comfort, peace, cleanliness, spirituality, coolness, safety, openness and reliability.īlue is a serene colour used to evoke feelings of trust and security in buyers. This colour is useful for spontaneous purchases and is bold when used with brands like Coca Cola. Red is associated with urgency, which is why it’s most often used with clearance sales. Strength, passion, power, life, dominance, youth, importance, activity, aggression, fierceness, and danger.
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Some of the most commonly used colours are given below.